Andre Luiz MoroDigital marketing. Are we doing it right?The more I study data analytics in the digital environment, the more it seems to me that we are in a transition from analytics based on…Nov 28, 2021Nov 28, 2021
Andre Luiz MoroFrom ScratchWhen I started analyzing data extracted from websites in Google Analytics, I believed I had enough answers on screen to make strategic…Nov 22, 2021Nov 22, 2021
Andre Luiz MoroHow to Collect Data from a Website without a Technical TeamIt has become a cliché to talk about the importance of data for the digital ecosystem and today, disciplines and tools linked to them have…Nov 15, 2021Nov 15, 2021
Andre Luiz MoroAnother post on Data StorytellingI have seen many disciplines crossing over and using each other’s terms, techniques and tools. It is Design Thinking in Digital Marketing…Nov 9, 2021Nov 9, 2021
Andre Luiz MoroBig Data: Thinking big since littleThe title is quite subjective as, if it were “Why use a data warehouse in your digital marketing project”, possibly the interest would be…Oct 24, 2021Oct 24, 2021
Andre Luiz MoroWhy build Dashboards to analyze data?With the amount of data available today in the digital world, is almost impossible to understand what is happening and where are we going…Oct 18, 2021Oct 18, 2021
Andre Luiz MoroBeing tricked by the dataIn the digital environment, everything becomes data and 100% of what transits across the web and devices generates data, since it all comes…Oct 11, 2021Oct 11, 2021
Andre Luiz MoroA/B testing. Take a digital survival course!Well, this article is a very generic and superficial review on the subject of A/B testing, and the discipline should be part of the…Oct 3, 2021Oct 3, 2021
Andre Luiz MoroGA4 | Google Analytics 4 Course Review on CXL Digital AnalyticsAbout the CXL ChallengeSep 28, 2021Sep 28, 2021
Andre Luiz MoroGoogle Analytics needs you!Google Analytics is a relatively easy-to-use tool as the initial setup can be done with a few clicks, but this turns out to be a problem as…Sep 28, 2021Sep 28, 2021