Five potent marketing lessons from the US election.The confetti has turned to fallout. What can marketers learn from the massive turn of events that was the 2024 US presidential election?Mar 17Mar 17
Published inAttention LabMarketing Pains #4: Sharing — the gearing of collective attentionThe proliferation of digital channels has disintermediated our collective attention into endless personalized streams. It’s no surprise…Nov 6, 2019Nov 6, 2019
Published inAttention LabMarketing Pains #3: Skippability — the democratization of attentionWhat happens when media becomes interactive and skippable? Messages and stories get compressed and sweetened. To deliver a punchline or a…Nov 6, 2019Nov 6, 2019
Published inAttention LabMarketing pains #2: Fragmentation — the shrinking of attention spansConstant access to media has turned us into compulsive snackers and triggered a cycle of shorter attention bursts, shorter media portions…Nov 6, 2019Nov 6, 2019
Published inAttention LabMarketing pains #1: Transparency — the magic killerBrands have forever traded in magic, some more than others, but the very evolution of brand building has been to create a perception of…Nov 6, 2019A response icon1Nov 6, 2019A response icon1
Published inAttention LabWhat’s really causing our— Marketing Pains?The ad industry’s big debate is a false dichotomy. The growing tension between digital evangelists and creative purists is a distraction…Nov 6, 2019Nov 6, 2019
Published inAttention LabIs there room for Hollywood on our phones?To successfully create a new high-quality mobile video platform, Quibi’s biggest battle won’t be with Facebook and Youtube but against the…Aug 5, 2019Aug 5, 2019
Published inNewCo ShiftThe Anti-Network EffectAs social media platforms grow stronger they grow weaker too. This will eventually open the way for a meaningful alternative to Facebook.Feb 13, 2019A response icon4Feb 13, 2019A response icon4
Published inNewCo ShiftThe curse of ad revenueFacebook is unstoppable — yet dying. Data, privacy, foreign actors and government scrutiny are all challenges, but manageable. One thing…Oct 8, 2018A response icon4Oct 8, 2018A response icon4
Published inNewCo ShiftThe Prize for Nike’s Calculated Fall from Grace.Why would a god descend from the heavens to participate in the turmoil of politics? It wasn’t to ‘stand for something’ as a brand, it’s…Sep 18, 2018A response icon6Sep 18, 2018A response icon6