The proliferation of digital channels has disintermediated our collective attention into endless personalized streams. It’s no surprise that conflict coupled with disbelief thrives on the internet as parties informed by different echo-chambers cannot reconcile their different worlds.

[Part of the series: Marketing Pains ]

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Image source: Unsplash.

We all used to get roughly the same news. It was on TV at night or in the newspaper the next morning. Now your news may be entirely different to the next person’s depending on the medium, source and your taste. The same goes for other types of information and media too.

It’s not all heterogeny though, there is still very much commonality but popularity doesn’t look like it used to. …


Andre Redelinghuys

Founder @ Attention Lab - helping ventures grow with storytelling for a digitally distracted world. Observations on marketing, media and tech

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