Andre Redelinghuys – Medium

Andre Redelinghuys

Published in
Attention Lab

Marketing Pains #4: Sharing — the gearing of collective attention

The proliferation of digital channels has disintermediated our collective attention into endless personalized streams. It’s no surprise…

Nov 6, 2019

Marketing Pains #4: Sharing — the gearing of collective attention

Nov 6, 2019

Published in
Attention Lab

Marketing Pains #3: Skippability — the democratization of attention

What happens when media becomes interactive and skippable? Messages and stories get compressed and sweetened. To deliver a punchline or a…

Nov 6, 2019

Marketing Pains #3: Skippability — the democratization of attention

Nov 6, 2019

Published in
Attention Lab

Marketing pains #2: Fragmentation — the shrinking of attention spans

Constant access to media has turned us into compulsive snackers and triggered a cycle of shorter attention bursts, shorter media portions…

Nov 6, 2019

Marketing pains #2: Fragmentation — the shrinking of attention spans

Nov 6, 2019

Published in
Attention Lab

Marketing pains #1: Transparency — the magic killer

Brands have forever traded in magic, some more than others, but the very evolution of brand building has been to create a perception of…

Nov 6, 2019

Marketing pains #1: Transparency — the magic killer

Nov 6, 2019

Published in
Attention Lab

What’s really causing our— Marketing Pains?

The ad industry’s big debate is a false dichotomy. The growing tension between digital evangelists and creative purists is a distraction…

Nov 6, 2019

What’s really causing our— Marketing Pains?

Nov 6, 2019

Published in
Attention Lab

Is there room for Hollywood on our phones?

To successfully create a new high-quality mobile video platform, Quibi’s biggest battle won’t be with Facebook and Youtube but against the…

Aug 5, 2019

Is there room for Hollywood on our phones?

Aug 5, 2019

Published in
NewCo Shift

The Anti-Network Effect

As social media platforms grow stronger they grow weaker too. This will eventually open the way for a meaningful alternative to Facebook.

Feb 13, 2019

The Anti-Network Effect

Feb 13, 2019

Published in
NewCo Shift

The curse of ad revenue

Facebook is unstoppable — yet dying. Data, privacy, foreign actors and government scrutiny are all challenges, but manageable. One thing…

Oct 8, 2018

The curse of ad revenue

Oct 8, 2018

Published in
NewCo Shift

The Prize for Nike’s Calculated Fall from Grace.

Why would a god descend from the heavens to participate in the turmoil of politics? It wasn’t to ‘stand for something’ as a brand, it’s…

Sep 18, 2018

The Prize for Nike’s Calculated Fall from Grace.

Sep 18, 2018

Published in
NewCo Shift

Are Shorter Stories Shallowing Our Minds?

Complex ideas take time — and we no longer have any. Shrinking attention is changing the kinds of stories we can tell. This has already…

Jul 16, 2018

Are Shorter Stories Shallowing Our Minds?

Jul 16, 2018

Andre Redelinghuys

Andre Redelinghuys

Founder @ Attention Lab - helping ventures grow with storytelling for a digitally distracted world. Observations on marketing, media and tech

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