Andre RedelinghuysinAttention LabMarketing Pains #4: Sharing — the gearing of collective attentionThe proliferation of digital channels has disintermediated our collective attention into endless personalized streams. It’s no surprise…Nov 6, 2019Nov 6, 2019
Andre RedelinghuysinAttention LabMarketing Pains #3: Skippability — the democratization of attentionWhat happens when media becomes interactive and skippable? Messages and stories get compressed and sweetened. To deliver a punchline or a…Nov 6, 2019Nov 6, 2019
Andre RedelinghuysinAttention LabMarketing pains #2: Fragmentation — the shrinking of attention spansConstant access to media has turned us into compulsive snackers and triggered a cycle of shorter attention bursts, shorter media portions…Nov 6, 2019Nov 6, 2019
Andre RedelinghuysinAttention LabMarketing pains #1: Transparency — the magic killerBrands have forever traded in magic, some more than others, but the very evolution of brand building has been to create a perception of…Nov 6, 20191Nov 6, 20191
Andre RedelinghuysinAttention LabWhat’s really causing our— Marketing Pains?The ad industry’s big debate is a false dichotomy. The growing tension between digital evangelists and creative purists is a distraction…Nov 6, 2019Nov 6, 2019
Andre RedelinghuysinAttention LabIs there room for Hollywood on our phones?To successfully create a new high-quality mobile video platform, Quibi’s biggest battle won’t be with Facebook and Youtube but against the…Aug 5, 2019Aug 5, 2019
Andre RedelinghuysinNewCo ShiftThe Anti-Network EffectAs social media platforms grow stronger they grow weaker too. This will eventually open the way for a meaningful alternative to Facebook.Feb 13, 20194Feb 13, 20194
Andre RedelinghuysinNewCo ShiftThe curse of ad revenueFacebook is unstoppable — yet dying. Data, privacy, foreign actors and government scrutiny are all challenges, but manageable. One thing…Oct 8, 20184Oct 8, 20184
Andre RedelinghuysinNewCo ShiftThe Prize for Nike’s Calculated Fall from Grace.Why would a god descend from the heavens to participate in the turmoil of politics? It wasn’t to ‘stand for something’ as a brand, it’s…Sep 18, 20186Sep 18, 20186
Andre RedelinghuysinNewCo ShiftAre Shorter Stories Shallowing Our Minds?Complex ideas take time — and we no longer have any. Shrinking attention is changing the kinds of stories we can tell. This has already…Jul 16, 20181Jul 16, 20181