Andre RedelinghuysinAttention LabMarketing Pains #4: Sharing — the gearing of collective attentionThe proliferation of digital channels has disintermediated our collective attention into endless personalized streams. It’s no surprise…4 min read·Nov 6, 2019----
Andre RedelinghuysinAttention LabMarketing Pains #3: Skippability — the democratization of attentionWhat happens when media becomes interactive and skippable? Messages and stories get compressed and sweetened. To deliver a punchline or a…4 min read·Nov 6, 2019----
Andre RedelinghuysinAttention LabMarketing pains #2: Fragmentation — the shrinking of attention spansConstant access to media has turned us into compulsive snackers and triggered a cycle of shorter attention bursts, shorter media portions…4 min read·Nov 6, 2019----
Andre RedelinghuysinAttention LabMarketing pains #1: Transparency — the magic killerBrands have forever traded in magic, some more than others, but the very evolution of brand building has been to create a perception of…4 min read·Nov 6, 2019--1--1
Andre RedelinghuysinAttention LabWhat’s really causing our— Marketing Pains?The ad industry’s big debate is a false dichotomy. The growing tension between digital evangelists and creative purists is a distraction…5 min read·Nov 6, 2019----
Andre RedelinghuysinAttention LabIs there room for Hollywood on our phones?To successfully create a new high-quality mobile video platform, Quibi’s biggest battle won’t be with Facebook and Youtube but against the…6 min read·Aug 5, 2019----
Andre RedelinghuysinNewCo ShiftThe Anti-Network EffectAs social media platforms grow stronger they grow weaker too. This will eventually open the way for a meaningful alternative to Facebook.4 min read·Feb 13, 2019--4--4
Andre RedelinghuysinNewCo ShiftThe curse of ad revenueFacebook is unstoppable — yet dying. Data, privacy, foreign actors and government scrutiny are all challenges, but manageable. One thing…3 min read·Oct 8, 2018--4--4
Andre RedelinghuysinNewCo ShiftThe Prize for Nike’s Calculated Fall from Grace.Why would a god descend from the heavens to participate in the turmoil of politics? It wasn’t to ‘stand for something’ as a brand, it’s…6 min read·Sep 18, 2018--6--6
Andre RedelinghuysinNewCo ShiftAre Shorter Stories Shallowing Our Minds?Complex ideas take time — and we no longer have any. Shrinking attention is changing the kinds of stories we can tell. This has already…5 min read·Jul 16, 2018--1--1