Andrea Castano on Medium curated some lists

Andrea Castano

Andrea Castano

UXR & ML/AI

35 stories

Two plates side by side. One has little AI circles on it. The other has many that are connected by a circular line.

This image outlines challenges in AI system design within the Double Diamond model, divided into four phases: Discover, Define, Develop, and Deliver. Each phase highlights specific issues such as articulating AI capabilities, prototyping behaviour, designing interactions, and managing AI performance. Challenges also include foreseeing AI effects, avoiding the Uncanny Valley, and accountability for AI errors, emphasizing the complex process from initial problem identification to final solution

Andrea Castano

Behavioural design

5 stories

10 ideas I’ve learned from thinking, fast and slow, as a designer (image source: Yeo)

Four colored tiles featuring the words Easy, Attractive, Timely and Social.

Image depicting a cartoon of two people

Andrea Castano

Product

7 stories

Drawing of a person walking their fingers up an imaginary flight of stairs to symbolise contemplating progress.

While UX may be perceived to be dying, I believe the field is entering a golden age especially in the age of AI. This is an opportunity.

Data and Insights pointing to Diagnosis; Beliefs pointing to Guiding Policy; Bets pointing to Set of Coherent Actions

Andrea Castano

Resources

6 stories

Andrea Castano

Growing teams

1 story

Graphic image showing 1–2 team members. 70% of UXR leaders time conducting research. Work involves: Research projects, basic templates, establishing relationships, essential tooling, consent forms & NDAs.

Andrea Castano

Metrics

2 stories

Pins placed on a map, marking places

Andrea Castano

Stakeholder/ management

1 story

drawing of spinning plates

Andrea Castano

Repository

No stories

Andrea Castano

Andrea Castano

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