Andrea RoeAuthentically Selling “Heritage”Tom Smarte was a family-run hatmaker founded in the late 18 thcentury in Devon, England. Yet after the fourth Thomas Smarte died in the…Oct 16, 2019Oct 16, 2019
Andrea RoeCreating a New (Fast-Growing) Market SegmentLululemon, Ralph Lauren, Levi’s — Gar Lenett has worked with the largest brands in the industry but 6 years ago, after three decades in…Oct 9, 2019Oct 9, 2019
Andrea RoeSelling to the Silent MajorityIt’s an often-overlooked segment of the market. But the silent majority, in the words of our guest Jennifer Mackey-Mary, can represent a…Oct 2, 2019Oct 2, 2019
Andrea RoeThe “Accidental” Luxury BrandAn overheard comment prompted artist and sculptor Rosemary Goodenough to print 150 copies of her work onto silk scarves. That simple act…Sep 25, 2019Sep 25, 2019
Andrea RoeThe Case for Gender Fluid FashionGender diversity often makes people uncomfortable. But it’s important both from a societal viewpoint as well as in strictly business terms…Sep 18, 2019Sep 18, 2019
Andrea RoeMaurice Mullen on 30+ Years in Fashion and LuxuryMaurice Mullen has spent more than 30 years in the media business, working on titles including Elle, Red and the Evening Standard where…Sep 11, 2019Sep 11, 2019
Andrea RoeA Blueprint for SustainabilitySustainability is a hot topic in the fashion business. Major brands have promised to become “more sustainable”. Yet most players aren’t…Sep 4, 2019Sep 4, 2019
Andrea RoeLessons from a Men’s Premium Underwear LeaderI first saw them on Dragon’s Den (the Canadian version of Shark Tank) back in 2007. They didn’t get funded but, since then, SAXX has gone…Aug 28, 2019Aug 28, 2019
Andrea RoeLessons Learned from Doing (Almost) Every Job in FashionShe’s been a model, art director, CEO and worked in retail. She’s produced fashion films and is a media personality and lifestyle…Aug 21, 2019Aug 21, 2019
Andrea RoeHow to Stand Out in a World of Brand “Sameness”With 17 years experience, Elaine Mensah uses her expertise in the worlds of communciations, fashion, tech and entrepreneurship to help her…Aug 14, 2019Aug 14, 2019