Agile marketing user stories are simply a customer-centric way of talking about the work we need to do. Using that definition,user stories seem like one of the tools from Agile software development that would translate readily to an Agile marketing team.
Because if anybody needs to maintain a laser-like focus on the customer it’s marketers.
The problem is that simply creating user stories isn’t enough.
Marketers, like developers before us, will slide back into old self-serving habits if we don’t commit to using user stories the right way.
To be clear, the “right way” doesn’t mean “according to the template.”
What did you do yesterday?
What do you plan to do today?
What’s standing in your way?
These simple questions, often held up as the cornerstone of an effective daily standup, have revealed problems, unearthed dependencies, and saved many a project from failure.
But is a good Agile daily meeting nothing more than a rote recitation of each team members’ answers to the Big Three Questions?
If you’ve ever been to a really good daily standup you know there’s more to it than that.
A successful Agile marketing team has two parts: the people on the team, and the formal ways the interact with each other. In other words, Agile marketing roles and ceremonies.
Team structure and meetings are often overlooked during process optimization, but fine-tuning them both (and making sure they work well together) can be the key to creating a high performing team.
There can be no optimization without understanding, so here we’re going to dive into three things:
Earlier this year our team at AgileSherpas conducted our first annual State of Agile Marketing survey in partnership with our friends over at Kapost.
After getting input from over 600 marketers, we learned a lot about how marketers are adopting Agile practices (and what’s holding us back).
As we begin preparations for the 2019 version of this survey, I want to share some of my favorite takeaways from this year’s study:
Summer is officially over here in Colorado, which means my two school-aged kids have returned to their classrooms, and my home office has returned to a state of relative calm.
Of course, there is some awesome stuff about summer, like family trips, running through the sprinklers, and eating melty popsicles. But there’s also a clear upswing in the barrage of simultaneous demands.
“Mom, I’m thirsty!” my son would yell from the backyard at exactly the same time my daughter taps on my leg to tell me she wants me to read her a book.
Whichever one I end up attending…
Eight weeks ago I couldn’t swim.
If I fell in a lake I wasn’t going to drown or anything, but I was definitely NOT “a swimmer.”
Eight weeks ago I wasn’t a cyclist.
I could ride my bike a couple of miles to the brewery near our house, but I’d huff and puff on the hills and deeply regret my choice the whole way.
Eight weeks ago I wasn’t a runner.
I was struggling like hell through the couch to 5k app, looking for some new way to force my body, which has seen 35 years and two kids, to…
Five years ago a group of forward thinking marketers gathered to talk about the growing movement of using Agile principles inside marketing departments.
At the end of they day they drafted the Agile Marketing Manifesto, whose online home has since been visited by over 50,000 people.
In May 2017 a similar group reconvened, hoping to use their collective wisdom and experience to identify tactics for driving further adoption of Agile marketing. It was a fast and furious day packed with brilliant discussion and useful insight, which I want to chronicle as best I can as an attendee and co-organizer.
Would you like to better manage changing priorities on your marketing team?
How about getting increased visibility into the projects marketing is working on?
Or maybe you’d love a little productivity boost so you can finally make a dent in your to-do list?
According to the 11th annual State of Agile Report, these benefits are at the top of the list of good stuff that happens when you adopt an Agile approach.
Although generally focused on software and IT, this report holds important insights for marketers at every stage of their Agile marketing journey.
Some of the most vital takeaways…
Despite being five years from the creation of the Agile Marketing Manifesto, Agile marketing still has a bit of an image problem.
Misconceptions run rampant, creating misunderstandings and misinformation about the application of Agile principles to marketing.
Practitioners who already get it may not believe the problem is this pervasive, so I present some excerpts from the tidal wave of evidence:
“Can you plan to be agile? Isn’t that cheating?”
“some of the most impressive examples of agile marketing happened because of an event that couldn’t be planned for.”
“This is where agile marketing comes in: small bursts of quickly…
The flow of content into the world has gone from a steady drip to an unstoppable firehose in just a few short years. For those working in content creation this might seem to signal a bright future full of steadily rising paychecks and effortless promotions.
But this rosy picture actually leads to content overload and depressingly low levels of engagement.
What’s more, it’s a vicious cycle that many of us find hard to break.
As audiences experience content fatigue, the performance of each piece we send out begins to lag. …