THE VALUE OF HEALTHCARE TECHNOLOGY: HOW TO BUILD IT ©

Source: PubMed, 2018

Market Access (MA) is the process that ensures that a new technology gets fast and sustained access into the market at the right price and for the right patients, who would gain a major benefit from it.

So a deep understanding of each of the bolded words is critical to be successful for any market access challenge.

  1. THE PROCESS

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Andrea Mantovani

Andrea Mantovani

An optimist by nature | Curious & Fascinated by Human Beings | Passionate about healthcare & Innovation | Wine Lover and Traveller