Andreas Willgert20–30% of your promotions are unprofitable Here is how to fix them!Retailers spend between 3–10% of their revenue on promotions. Our research indicates 20–30% of all these promotions are unprofitable. In…Dec 7, 2017Dec 7, 2017
Andreas WillgertWhy some of your Black Friday promotions might destroy your profitIt’s discount season with retailers and shoppers alike preparing for Black Friday. One of the most intense periods of the year according to…Nov 13, 2017Nov 13, 2017
Andreas WillgertWhy you should strive for a 40% share of Private Label Brands in your assortmentWhen it comes to retail assortment there is a question that’s crucial for both growth and profitability. How large share of your assortment…Oct 27, 2017Oct 27, 2017