Why being real is important to do the best work of your life

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Photo by Brooke Cagle on Unsplash

‘You’ve got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle.’
(Steve Jobs)

So true, Steve. And I can feel so much more depth in your words. “What” you do is the basis of creating some inner satisfaction in living a business life. But it’s no guarantee that you can do the best work of your life. If the “What” wants to get a greater meaning, it needs the “How”. And how you do what you love is strongly connected to your personality and values. So to do the best work of our lives, it’s important not leave your personality at the door of business life, isn’t it? …


Andreas Kratzer

Founder & Humanist

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