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Being in tune with your audience is always a critical part of effective social leadership. It’s particularly important right now in light of coronavirus-related disruption, economic turmoil, and the rapid change to all of our lives.

I’ve closely observed how people participate on social media for more than a decade, and currently I am noticing some good tendencies and, unfortunately, some bad ones.

This article aims to help contribute to the collective conversation in meaningful ways, and demonstrate how to serve your audience and solidify your social leadership for this time.

Initial reactions to the crisis I’ve observed on social…

Andrea Edwards

Life can be awesome, it can also be tough, a positive attitude doesn't always work, but it's better than being miserable @Withoutbollocks @AndreaTEdwards

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