Visual Designer & Generalist
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When to use you: Use you or your when your product is asking questions, giving instructions, or describing things to the user. Just imagine what a personal assistant might say.
When to use me: Use I, me, my, or mine when the user is interacting with the product, like clicking a button or selecting a checkbox. But only add these words if you absolutely need to for clarity.
By using “my” in an interface, it implies that the product is an extension of the user. It’s as if the product is labeling things on behalf of the user. “My” feels personal. It feels like you can customize and control it.