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Does writing content feel more like working in a coal mine rather than a content marketing team? If yes, then an editorial calendar might be the answer to your struggles.

This isn’t just a mere calendar to plan future posts and give you the much needed consistency. Or should I say reassurance? But also a tool for developing a solid content marketing strategy that’s tied to actual business results — be it more traffic, leads, or loyal customers.

In this post, I’m going to walk you through the steps on how to create an editorial calendar and what it implies.

What is an editorial calendar?

In its most basic form, an editorial calendar lets you plan content throughout the year and organize it after main topics, without having to wonder what type of content to tackle next. …


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Since working from home has become the new norm, project managers and team leaders in particular have a hard time keeping their teams engaged and motivated.

Sure, it was much easier to build culture when everyone was in the same place. Colleagues could talk with each other about whatever topic, in a break, during lunch, or even after work hours, as well as pick up non-verbal cues like a sarcastic tone much faster, which meant they were better equipped at solving conflicts and building relationships with one another.

With remote work though, we rarely have the chance to talk with our colleagues about something other than work. Loneliness starts to creep in, sapping our motivation and performance eventually — if not addressed early on. …


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With the outbreak of Coronavirus across the whole world, all of us have to work remotely, some for the very first time. Which can be scary.

No, this is not another post about how to work remotely. We wrote one way before this crisis.

But one about how to responsibly continue our activities and care for our team with the help of a work management tool like Paymo.

Here are the most common pitfalls you may suddenly find yourself in and how to deal with them, both as a team member and project manager.

FOR TEAM MEMBERS

1. Not sure how to start your day

You left the office on Friday. Then fast forward, woke up on Monday, only to feel overwhelmed by how much work you have to do. No habits, no routine, everything gone. Don’t panic though, you’ve just been temporarily unrooted from your old habits. It’s time to form new ones by asking yourself a few questions. Do you need a personal workspace? Or have any preferred hours when you can work at full capacity, without being distracted? …


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Company: KDA
Speaker: Tom Klaber, Principal
Projects/month: 8–12
Employees: 2
Years using Paymo: 2

Big Apple

New York. Home of skyline-altering buildings coming from big-name, award-winning architects. How do you make your way in it as a newcomer?

For Tom Klaber it was a residential project — a townhouse more specifically — for which he received a commission to design just 3 years ago. That’s how Klaber Design + Architecture (KDA), a boutique architectural and interior design firm was born.

Growing from a one-person firm to a full-service boutique outfit with 10–20 ongoing projects was no small feat though. According to Tom:

About when we turned 2, our promotional work and project pipeline infrastructure started to pay off and we found ourselves with double our normal workload. …


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Company: Cromatic Studios
Speaker: Cristian Stoicescu, Business Development
Projects/month: 10–20
Employees: 14
Years using Paymo: 1+

Creativity, full sail!

Have you ever felt like breaking off your daily routine and starting fresh again?

Daniel Stoicescu wanted to express his ideas and design vision without barriers. So he took the leap and left the former company he founded with two college colleagues to launch Cromatic Studios, a design studio, in 2012. His brother, Cristian, recalls joining the company together with 4 other colleagues one year later, bringing marketing and business management skills to the table.

This melting pot of funky, yet genuine professionals gradually evolved into what it is today, a fully-fledged design and tech studio focused on solving creative puzzles. …


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Company name: Strongway Webstudio
Speaker: Leonardo Baptista Lopes, Founder
Projects/month: 8
Employees: 4
Years using Paymo: 9

Sisyphus: The Freelancer

At the beginning, every freelancer is much like Sisyphus: they have to worry about attracting clients, understand the project in detail, control tasks, and make sure they get paid. Only to start this process over with the next client.

So was the story of Leonardo, who became a web designer ever since he got out of college in 2007. Back then, he was an art director for a game development studio and a front-end developer for another two web design ones. All while having his own projects, so you could say he was a pure-breed entrepreneur. Up until 2010, when he decided to go out on his own and open a freelancing office with a friend — who soon bailed him. …


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How do you package an abstract feature like time tracking?

A subject that gets hotter with every new generation, who arrives at the same conclusion: it’s exhausting and way too complex for a one-size-fits-all approach to even exist.

This week, I’m not standing on the sidelines anymore observing other products, but rolling my sleeves up to show you the exact thinking that went behind designing Paymo’s time tracking landing page.

Paymo’s Time Tracking Page

For those of you who don’t know, I work at Paymo, a work management platform that bundles task management, resource scheduling, time tracking, and billing to help teams deliver projects on time. …


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Running a project can feel a lot like herding cats with a laser beam: chaotic and random at best.

Not if you’re using a project schedule though. A proper one clearly outlines the activities that need to be done, their order, the resources involved, and how long it takes to complete them.

Much like a blueprint to benchmark against future progress or risks that might derail the project’s initial scope — which is what usually happens in project management.

So how do you develop a project schedule that is simple enough to be understood by all stakeholders, yet detailed at the same time to be followed by those who execute it? …


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Illustration credits: Uran

What does it mean to have all your ducks in a row as a product marketer?

Apart from knowing your customer’s needs and what key metrics to improve, you also need to keep an eye on your competition, i.e. what changes do they make in terms of their messaging, design, pricing, and so on.

Believe it or not, some of them revamp their brand every 2–3 months, making it hard to manually monitor and update competitor insights inside a colored spreadsheet 😵

The answer to this never ending hustle?

Competitive intelligence software.

This type of tool aggregates mountains of data from various sources so you can make informed decisions about what your competitors are doing and how to gain an edge over them — whether this is increasing your sign-up numbers or winning more competitive deals. …


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A high bounce rate means you’re not attracting the right customers.

Something that can be fixed with the help of tailored landing pages for each of your customer personas, that speak their language and boost your SEO at the same time.

But how do you design one with the right balance of hooks, social proof, and CTAs in place?

This week we turn to Guru’s customer landing page for support teams for inspiration.

Guru’s landing page for support teams

For context, Guru is a knowledge management platform that organizes information from various tools like Intercom, Zendesk, Slack, then transforms it into ready-available knowledge at your fingertips.

Because of this, Guru caters to teams that deal with a high volume of data such as support, sales, marketing, and HR, for which they’ve tailored individual landing pages. …

About

Andrei Țiț

I write, talk, pitch and promote tech products 🗣 Product Marketing @Paymo. Amateur photographer in my spare time 📷🔰

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