WHAT IF… THERE WAS NO MORE BARRIERS BETWEEN OFF AND ON?
It is quite known that business models of Advertising Agencies are changing, some are adapting faster, others not so much. However, it is a fact that agencies around the world need to accelerate relevance and results to their clients in 360º campaigns. We can say that the agencies that will succeed in the very near future will be those that will be able to successfully mixing channels ON and OFF with more efficiency and quality, both from a creative point of view and a return on investments for their clients.
Magik®, is the first tool to connect “off” campaigns with the digital world. Through a web-browser camera phone, powered by AI, customers just point the smartphone to an outdoor campaign, print ads, TV commercials or even for objects, and Magik opens an interface that takes the consumer to an immersive experience. Customers can open campaign-related contents, interact with services, promotions, make payments, and more.
Magik at a glance:
A camera powered by AI
Any smartphone with Safari (from the Iphone 5s) or Google Chrome (from Android 4.1.3) can access Magik features. There is no need to install any additional app to use, which makes the experience smooth and frictionless.
Create and publish a digital experience with EMS
Magik tools on EMS (Experience Management System) let content creators define offline targets, create, publish and share related digital experiences with Magik users.
Magik — for a variety of possibilities
Digitalize offline campaigns.
FOR AUGMENTED REALITY
Easily enable any image to have a interactive 3D model.
Recognize and show curated content based on any video source.
FOR WHAT YOU WANT
Unleash your creativity. Create your own experiences and access magik.camera on your mobile phone. Free beta version for the first month.