Versatile clothes- FASHION-essay and the “Versalet” concept
What versatile clothes means? In the world of fashion, this means that an item can be worn in many different ways; or a lot of different looks can be created with an item. You can measure an item’s versatility by looking at how many other clothes can be worn with it.

FASHION-essay Streetwear Fashion Business Woman Fearless Girl Electric Jungle Skirt (Models: Elena Isseyegh & Andria Christodoulou Photos: Sotos Con)
Why is there a need for versatile clothes? Today’s woman encompasses many titles and duties. She’s a career woman, a mother, a wife, a housekeeper/ housewife; only these titles already overload her life, therefore to me she’s a SUPERWOMAN!!! Women nowadays try to do so many things and please everybody. They jet-set from work meetings, after school activities with the kids to coffee with their girlfriends, or to a lounge bar with co-workers and the list goes on and on. They want to feel comfortable with their clothes to be able to carry on their duties and be stylish all the time without having spent a lot of money. Since they are on a very busy schedule and don’t have enough time or no time at all to change clothes in between their tasks they’re looking for clothes that can suit them any time of the day and be exceptional elegant. They want that piece of cloth that makes the difference that it looks like high fashion but without the price of it.
Organizing the marketing campaign and the photoshoot for FASHION-essay.com I had to delve deeply into the “Versalet” concept. The name of the concept derives from the word Versatile which means something that is able to adapt in many functions.
The concept of this company, FASHION-essay.com is to give women just that, to feel chic whatever they are doing, regardless of the place and the time, while being on a very limited budget.
For instance, for a versalet look, picture a young lady wearing a print skirt paired with flat shoes and bow- tie shirts running to catch the train to work. The minute she enters her workplace she changes her shoes to kitten, chunky, Oxford or French. When the day comes to an end, she changes her look into high heels and a fitted top for a more upscale event. For a weekend look, casual look she styles it with flat shoes and plain T-shirt to run errands or meeting friends for lunch or coffee.

FASHION-essay Business Attire-Business Woman Look Skirt (Models: Vasilia Hadjikonstantinou & Christina Savvidou Photos: Sotos Con)
From what you can see the clothes speak for themselves. They have a little of bit everything to satisfy every style, from classy to structured fashion.
