Content Repurposing: a goldmine for content creation

Content creation is a hard task. Having constant ideas, researching, writing, and editing almost daily is complicated.

As a Content Creator, I can’t come up with fresh new ideas all the time… But there is a solution for that: Content Repurposing.

The power of Content Repurposing for Content Marketing strategies

What is Content Repurposing

Content repurposing is the creation of new content, based on already existing pieces of content. You just have to transform your content into different formats and/or platforms.

In this way, you can leverage the work you’ve already done to optimize your content, reach new audiences, and keep updating your platforms.

Advantages of Content Repurposing

1. Maximizing ROI: Creating quality content requires significant time and resources. By repurposing content, you’re maximizing your return on investment. You’re optimizing each piece of content and extending its value far beyond the initial post or article.
2. Reach increasing: With different types of content, you can reach different people, because your audience doesn’t like to consume the same content. Some of them will prefer to read, others prefer to listen to podcasts and others prefer to watch videos. By repurposing your content, you will capture the attention of a much wider audience.
3. Reinforcing your message: By presenting your message in different formats, you are reinforcing what you want to communicate and it will probably be more effective than just communicating with one single format or content piece.

How to Repurpose Content Effectively?

1. Identify your most popular and high-performing content, for example, a blog article that had great engagement and positive feedback;
2. Choose the right formats and channels, for example, turning your blog article into 2 or 3 social media posts, creating a video about the blog subject, or even a podcast episode;
3. Update and complete your information so it has the most accurate data.

Content repurposing is a powerful strategy for maximizing your Content Marketing efforts. It allows you to reach more people, reinforce your message, and get the most out of your content creation efforts.

So, the next time you’re struggling to come up with new content ideas, look to your existing content. You might just find a goldmine of opportunities!

About me:

I am a 25-year-old Marketer focused on Inbound Marketing, Content marketing, and Copywriting. I have worked for different companies, mainly in the B2B market and I share my knowledge and journey on the Content Marketing world, such as Social Media and Copywriting tips.

Want to connect? DM me on LinkedIn.