Ambient intelligence.

Ambient intelligence (AmI) refers to electronic environments that are sensitive and responsive to the presence of people.

The term was developed in the 90s thinking of the future of technology for the decade we’re living in now (2010 — 2020).

Part of the purpose of making a device AmI is to remove the friction from how it supports people in carrying out their everyday tasks.

Amazon, Apple and Google have all developed AmI products.

The key components that make a product AmI are:

  • Context Awareness
  • Integration
  • Personalization
  • Adaptation
  • Anticipation

Context awareness is the most important.

Context awareness means that the device recognizes you and your situational context.

Take an Amazon Echo, for example — you don’t have to turn it on or off.

Alexa is on standby and ready for whenever you call her name.

Or the new Apple AirPods, put them in your ears and they connect instantly.

They’re automatically on and always connected.

They know when you’re talking and they know when you’re listening.

Double-tap them and you activate Siri.

Voice-user interface (VUI) has gone mainstream.

Whoever gets this right will have a significant advantage.

Take two potential outsourcing vendors that are both offshore.

One does business in English, the other one doesn’t.

All other things equal (price, talent, etc.) who would you rather do business with?

I wonder what Facebook is up to…

One clap, two clap, three clap, forty?

By clapping more or less, you can signal to us which stories really stand out.