UI Designer, videogamer, football maniac, hamburguer enthusiast. Ocean = Happiness
…ance for the customer to opt-in to some “special email update”, save it for an email 2 weeks later. The first step to expertise is feeling confident in basic competence.
Measure, test, validate — and don’t be afraid to unfollow the guidelines if that makes more sense.
Finally, more and more designers are adopting this trend and making UIs more “thumb-friendly”.