Yup, Fashion Brand, Jewlery. Boom.…… Nuf said…. Nailed it with this article.

Interesting connection here is Marc Newson. An industrial designer (consulting at Apple on the watch), as a key player in bridging the gap between fashion and technology for Apple.

I have been lucky enough to work with Marc Newson inside a fashion brand (G-Star RAW). He has been making a capsule collection for over ten years with them. His playful forms and tactile material selection are a perfect match with the human body. It is a translation of these learnings about fashion trends and materials that you can see in all the Apple wearable products he has touched.