Andrew CaplandinGrowth HackersI’ve coached 35 heads of growth over the past 2 years. These 5 challenges keep popping up.How long does the average head of growth stay in the same role? Two years? Three? Five??Apr 18, 20234Apr 18, 20234
Andrew CaplandReflections from a former head of growth turned solopreneur —my 2022 year in reviewAs we enter the final days of 2022, I found myself reflecting on all the progress I’ve made in my business — and as a person.Dec 14, 2022Dec 14, 2022
Andrew CaplandinGrowth HackersValue-first new user onboarding and how to stop losing new users you don’t even know you’re losingGrow the number of new users that receive value now — and you’ll see paid subscribers grow laterAug 10, 20225Aug 10, 20225
Andrew CaplandIf I led growth at Navattic, here’s what I’d test…I’m restarting my “build-up” series, where I share PLG ideas & experiment hypotheses for SaaS brands I admire.Jun 22, 2022Jun 22, 2022
Andrew CaplandinGrowth HackersThe evolution of product-led growth: we’re entering the “choose your own adventure” era —…We’re seeing a new playbook emerge in product-led growth. It’s all about empowering users to choose their own adventure.Apr 22, 20221Apr 22, 20221
Andrew CaplandinGrowth HackersWhy ungated product experiences are the future of PLGSaaS brands are laser focused on making their products more usable and accessible. That’s what today’s buyers want. To try before they buy.Mar 28, 20224Mar 28, 20224
Andrew CaplandinGrowth HackersA new PLG playbook: pre-built templates — Delivering ValueOne of the biggest challenges in SaaS is driving activation,. Getting users to reach that “aha” moment that makes them come back for more.Mar 23, 20222Mar 23, 20222
Andrew CaplandHow to hire a head of growth for your startup: beyond the tools and tacticsThe number of early-stage startups looking to hire a Head of Growth has exploded over the past few months. Growth has quickly become one of…Sep 28, 2021Sep 28, 2021
Andrew CaplandinGrowth HackersHow to define a strategy for your growth team. A step-by-step guide for new leaders at startupsEver tried Googling “example strategy doc for growth teams working at tech startups”? There’s not much info to help a newly promoted…Jun 22, 20202Jun 22, 20202
Andrew CaplandEarly in your career, you win with horsepower.Especially in the world of tech startupsMar 17, 20201Mar 17, 20201