Andrew Capland – Medium

Andrew Capland
in
Growth Hackers

I’ve coached 35 heads of growth over the past 2 years. These 5 challenges keep popping up.

How long does the average head of growth stay in the same role? Two years? Three? Five??

9 min readApr 18, 2023

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I’ve coached 35 heads of growth over the past 2 years. These 5 challenges keep popping up

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Andrew Capland

Reflections from a former head of growth turned solopreneur —my 2022 year in review

As we enter the final days of 2022, I found myself reflecting on all the progress I’ve made in my business — and as a person.

9 min readDec 14, 2022

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Reflections from a former head of growth turned solopreneur —my 2022 year in review

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Andrew Capland
in
Growth Hackers

Value-first new user onboarding and how to stop losing new users you don’t even know you’re losing

Grow the number of new users that receive value now — and you’ll see paid subscribers grow later

8 min readAug 10, 2022

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Hello, I am a new user

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Andrew Capland

If I led growth at Navattic, here’s what I’d test…

I’m restarting my “build-up” series, where I share PLG ideas & experiment hypotheses for SaaS brands I admire.

4 min readJun 22, 2022

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If I led growth at Navattic, here’s what I’d test…

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Andrew Capland
in
Growth Hackers

The evolution of product-led growth: we’re entering the “choose your own adventure” era —…

We’re seeing a new playbook emerge in product-led growth. It’s all about empowering users to choose their own adventure.

15 min readApr 22, 2022

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The evolution of product-led growth: we’re entering the “choose your own adventure” era —…

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Andrew Capland
in
Growth Hackers

Why ungated product experiences are the future of PLG

SaaS brands are laser focused on making their products more usable and accessible. That’s what today’s buyers want. To try before they buy.

7 min readMar 28, 2022

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Why ungated product experiences are the future of PLG

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Andrew Capland
in
Growth Hackers

A new PLG playbook: pre-built templates — Delivering Value

One of the biggest challenges in SaaS is driving activation,. Getting users to reach that “aha” moment that makes them come back for more.

5 min readMar 23, 2022

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A new PLG playbook: pre-built templates — Delivering Value

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Andrew Capland

How to hire a head of growth for your startup: beyond the tools and tactics

The number of early-stage startups looking to hire a Head of Growth has exploded over the past few months. Growth has quickly become one of…

8 min readSep 28, 2021

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How to hire a head of growth for your startup: beyond the tools and tactics

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Andrew Capland
in
Growth Hackers

How to define a strategy for your growth team. A step-by-step guide for new leaders at startups

Ever tried Googling “example strategy doc for growth teams working at tech startups”? There’s not much info to help a newly promoted…

10 min readJun 22, 2020

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How to define a strategy for your growth team. A step-by-step guide for new leaders at startups

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Andrew Capland

Early in your career, you win with horsepower.

Especially in the world of tech startups

5 min readMar 17, 2020

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Early in your career, you win with horsepower.

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Andrew Capland

Andrew Capland

Founder of Delivering Value. Mentoring and advising growth teams. Former growth at @PostscriptIO, @Wistia & @HubSpot. Follow me at https://twitter.com/acapland

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