The Surprising Reason Brain Science Won’t Change Your Life (written by an ex-neuroscientist)
Chris Danilo

I agree with you belief about love. I have been saying for years that there is no definition for the word love. That doesn’t mean it doesn’t exist, but saying ‘I love you’ means something dfferent to the person saying it and each person who hears it. Nothing has meaning except the meaning we give it. As a scientist (PhD in Pharmacology) I enjoyed your application of the scientific method to marketing (my current interest) and indeed every situation that asks for a solution to a problem. I guess I am a left-brained kind of a guy. I am following you now.