…itch. People switched from cassette tapes to CD players to MP3 players to streaming music services. Each of these switches were anchored and marketed against problems with prior solutions. Show me a breakthrough product, and I’ll show you an old product people switched away from. The corollary is also true: Show me a product without an existing alternative and I’ll bet that product fails.”
…cause of Steve Jobs storytelling ability — He was a master at communicating problems and solutions. I’d recommend rewatching the keynote and pay particular attention to how he doesn’t invent new problems for you to solve with the iPhone, but rather highlights existing problems you already have — with the oversized keyboard, or having to carry 3 separate devices in your pocket. And then he reveals his solution.
…o tell you what to build because they haven’t yet attempted to solve the problem before themselves. Early adopters, by definition, need to have been triggered by a problem that drove them to some tangible action. This action could range from researching possible solutions, all the way to buying, or even building a homegrown solution to the problem.”