O cómo pasar de una antología a tomar una decisión de vida.

Inicialmente, se suponía que esta publicación era una celebración para el 4to aniversario de Mandelbrot Studio (un proyecto enfocado en el desarrollo de marcas y creación de experiencias digitales), y también sería una declaración de cómo sería el 5to año, pero durante el ejercicio de evaluar el camino recorrido y visualizar hacia dónde nos dirigíamos, terminó convirtiéndose en algo más.

Espero esta anécdota sirva como declaración de lo vivido hasta hoy (Febrero 2020), de lo que está por venir y como agradecimiento a las personas que confiaron en…


Lessons from a year in the water for 2019 and on.

To live is to learn; you may not be taking notes all the time , but lessons are always there. ~ Photo by Toa Heftiba

2018 was a turbulent year for me, specially at Mandelbrot; we kicked off the year closing toxic relationships with clients (yes, that’s a real thing, you can read more about it and prevent to stumble with the same rock that we did here).

We kept a couple clients who believed on us and the kind of work we really wanted to do, we left our offices at WeWork to work in the living room of a couple friends who also have a digital design studio, we kind of created our own co-working space but “only-friends-allowed”; I’ve had lost my apartment…


Consolidating a business requires of a wide range of skills; choosing the right clients and deliver them are part of the most important.

Believe it or not, market is huge and there is plenty for everyone. ~ Photo by Fahrul Azmi

Being more specific, we’re talking about customer attraction and customer success. Think about this: A strike of bad clients can beat you to the ground, while a strike of right clients can put you on track to succeed, that’s why the importance of choosing right and build valuable relationships.

There is a popular quote said by Massimo Vignelli which is clear as water after you’ve had an awful or a great client:

“It’s better to starve than get a bad client”

— Massimo Vignelli

But don’t get me wrong, be aware that there isn’t a “one size fits all” client…


12 Rules For Life: An Antidote To Chaos by Jordan B. Peterson

Photo by Jamie Templeton on Unsplash

Hello there! If you’re here for the first time and don’t know what “Book Bites” series is about, please read this introduction first, so you can get the most out of this article.

Ok, welcome back my friend! Actually, this book wasn’t planned to be the first one (as you saw at the index in the introduction to this series), but I wanted to keep it like that to show you that life doesn’t always go as you planned, but the most important thing is to take…


There are different kind of strategies to grow your business, this one aims to improve every aspect of your company.

Development strategies are very likely to be focused on improving only one area of businesses, could be:

  • Raise company ROI
  • Increase productivity
  • Brand positioning
  • Reach possible clients
  • Engage with current customers
  • Strengthen relationships within the company (team building and leadership)
  • Funding
  • Etc.

Today I want to share with you a strategy that I’m applying to my business which covers different benefits for you at different levels of your company, we can call it the “From 100 to 120” strategy.

These…


Well, wether you come from an episode or it’s the first article you’re reading, let me introduce you my special articles series called “Book Bites”; direct content and filled with substance, born to give you a wider perspective about interesting books an its content.

Mostly sure you can look back on a few times you heard about a really good book or someone told you directly that you should read it but you weren’t sure if it was worthy of your time, and in other cases you may read a little bit about an author or a specific topic and…


Acknowledge it and learn how to develop it.

Credits to Ilham Herry. Instagram: @ilhamherry

Hello there and nice to meet you! Welcome to my new habit of writing (and documenting, we’ll get to that later 😎). This is the first writing that I do, thanks to many people’s advice of putting real action on new year’s goals (almost 5 months later haha), learning new things and also the advice of do shit, leave the excuses and bring ideas to life.

Now, I’m a little bit afraid that my first writings will be shitty, but we all have to overcome that (sorry but it’s true, mainly because…

Andrew Alva

Freelance Creative Developer. I craft digital experiences merging branding and poetry. –Also I write a bit, just like I land kickflips, sometimes they are good.

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