Andrew GassenScoped ProperlyFor the better part of three years, I’ve been noodling on a problem. It looks a little something like this:Jan 30, 2018Jan 30, 2018
Andrew GasseninBetter Product CompanyAre You Doing Your Best Work?I’ve had the pleasure of being a manager for most of career, and one of the questions I ask on a fairly regular basis is this: Are you able…Nov 26, 2017Nov 26, 2017
Andrew GasseninBetter Product CompanyRethinking the Digital OpportunityI’ve worked in tech my entire career. My hobbies involve tech, my reading involves tech, my side projects are all tech-related…it’s fair to…Nov 25, 2017Nov 25, 2017
Andrew GasseninBetter Product CompanyDon’t Interview Users in GroupsI’m writing this on Black Friday, having just finished up the Thanksgiving holiday with a topic fresh on my mind. Anytime I’m talking to…Nov 24, 2017Nov 24, 2017
Andrew GasseninBetter Product CompanyCustomers Don’t Need FeaturesWhen packaged software could be found on the shelves in big box retailers, I used to spend a fair bit of time looking at the back of boxes…Nov 23, 2017Nov 23, 2017
Andrew GasseninBetter Product Company10 Steps to Guarantee a Terrible Hiring ProcessInterviewing for a new role tends be a pretty not-great experience. I’ve had the pleasure (or misfortune, depending your take) of being a…Nov 22, 2017Nov 22, 2017
Andrew GasseninBetter Product CompanyWhen/Where/How do users use what they use?A few months ago, I purchased a Nintendo Switch. At the time, this was a silly decision. You see, I’m the type of guy who loves the idea of…Nov 22, 2017Nov 22, 2017
Andrew GasseninBetter Product CompanySpeak the Same Language as Your AudienceBack when I was in college, I remember one of my physics professors telling me that you can tell how intelligent a person is on a topic by…Nov 20, 2017Nov 20, 2017
Andrew GasseninBetter Product Company“What do I know about ____?”Today, I had the pleasure of hearing Daymond John, of FUBU and Shark Tank fame, address a crowd of radio industry executives in New York…Nov 16, 2017Nov 16, 2017
Andrew GasseninBetter Product CompanyGetting it Built with #BFF LabsThis past Saturday, I had the pleasure to lead a workshop as part of #BFF Labs, a pre-accelerator put on by Black Female Founders to help…Nov 14, 2017Nov 14, 2017
