…tuous cycle. Platforms do fail. We’ll make mistakes, but we’re building for something much greater. We are building for a future where Slack is dwarfed by the aggregate value of the companies built on top of it. This is our success as a platform — when the value of the businesses built on top of us is, in sum, larger than we can ever be.
However, if we are selling “a reduction in the cost of communication” or “zero effort knowledge management” or “making better decisions, faster” or “all your team communication, instantly searchable, available wherever you go” or “75% less email” or some other valuable result of adopting Slack, we will find many more buyers.