Andrew O'KeeffeinART + marketingWhat’s in it for me? The value of a value proposition.Most of us are too polite to say it, but it’s the question we’re weighing up when we’re made an offer or making a decision — ‘what’s in it…May 19, 2020May 19, 2020
Andrew O'KeeffeinART + marketingWhat do you want to be when you grow up?How many adults do you know that still don’t know what they want to be when they grow up? What’s the secret to getting where you want to…Sep 2, 2019Sep 2, 2019
Andrew O'KeeffeinART + marketingBrand values: bullsh*t or beacon?What is the value of brand values? Done wrong, they are nothing more than brand BS. Done right, they can be an essential plank of brand…Jul 3, 2019Jul 3, 2019
Andrew O'KeeffeThe Opposite of Design ThinkingAs a designer I’ve often wondered what are people doing if they’re not design thinking? Can anyone be a design thinker? And if so, does it…Apr 4, 2019Apr 4, 2019
Andrew O'KeeffeinART + marketingWhat’s keeping you awake at night?What would it be like if instead of standing on the stage and telling people what they should do, if we asked them what they need from us?Oct 23, 2018Oct 23, 2018
Andrew O'KeeffeinART + marketingContent is not kingBill Gates famously declared way back in 1996 that ‘Content is king’. Over twenty years later, we’re drowning in the stuff.Sep 18, 2018Sep 18, 2018
Andrew O'KeeffeinART + marketingThe number 1 trend in tertiary education brand messaging.Jobs: Messaging that puts employability first — careers, work, jobs, gaining experience, preparation, practical hands-on skills in the…Jul 4, 20181Jul 4, 20181
Andrew O'KeeffeinART + marketingInnovation for donkeys: How to get real people to ‘get’ innovation.Innovation isn’t only for unicorns, it’s for the rest of us donkeys too.May 10, 2018May 10, 2018
Andrew O'KeeffeinART + marketingYour Future Starts Meh: Why messaging in tertiary education all sounds the same.How are tertiary education providers attracting the learners of tomorrow? Find out in our report, Selling the dream: Messaging trends in…Apr 11, 2018Apr 11, 2018
Andrew O'KeeffeinART + marketingThe other side of the door: How we created a purpose-led agency.We’ve gone from being our own worst client to being a purpose-led agency. This is how we went about it.Mar 8, 2018Mar 8, 2018