… in their context. I can cherry-pick something they’ve told me and weave Basecamp in as a solution. People get what your company does not because of what you tell them it does, but because of how they see it fitting into their world and how it can benefit them personally.
…er.” Instead, Prime Movers will build their businesses across the entire value stack. This includes Proprietary Power, Product Power, Business Model Power, Company Power, and Category Power. Product/Market fit is still necessary, but it’s not enough. Founders who win will need to use all of the weapons possible…not just one weapon.