…your product at Thanksgiving Dinner, and asking your entire professional network for advice.
But no one talks about the easiest way to “Make What People Want”: Make What People Ask For.
While chatting people up about your API might bring you the occasional new insight, asking quest…
… in their context. I can cherry-pick something they’ve told me and weave Basecamp in as a solution. People get what your company does not because of what you tell them it does, but because of how they see it fitting into their world and how it can benefit them personally.