Identifying the best digital strategy for a small company in a competitive marketplace. Mass tourism example.

Andrew Yunisov
Jun 10 · 4 min read
Here is the distribution of the desktop and mobile traffic for the competition.
Audience metrics: MAU, avg visit duration, avg session depth and bounce rate.
A-Club mobile application on Google Play with the ability to request a tour search.
Our metrics for Google Ads campaign with the app.
Social media traffic has the lowest share in the marketing mix for all competitors.
The channel performance results showed the average cost per lead of $1,04 (after converting RU roubles into USD).
Facebook desktop and mobile ads.
Instagram ad in newsfeed and stories.
Andrew Yunisov

Written by

Experienced manager in B2B and B2C marketing and advertising, enterprise IT software and services.

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade