“Thinking differently” has ironically become mainstream.
I’m sorry but that’s not a Macbook.

Is this any different to creatives using something like an Underwoods typewriter before the dawn of the Mac?

Creatives have been using Macs for a long time, but maybe the release of the new Microsoft Surface Studio will be the first product to drag Apples customer base away, since Jobs died. Maybe this could be the first time there hasn’t been a standard device used within the creative market?

That would lead to “Thinking Differently”!