I was literally talking about this with my wife earlier today!!
You hit the popular myth of “wasted votes” on the head. In 2008, my first election as a voter, I really liked Ron Paul. I voted for McCain because I was swayed by the “lesser of two evils” propaganda, but I wish I had voted for Ron Paul because that was my answer to the question: Who do you want to be the POTUS?
That’s the question we are all answering this fall!