Who said it was bad to use the words ‘love’ and ‘passion’?

I’m always reading articles about how as freelancers and creative people we should avoid using words like ‘love’ and ‘passion’ in our mission statements or bios.

It’s alright to use these words as long as you mean them.

Giambattista Bodoni came from a family of engravers and designed almost 300 typefaces during his lifetime. His eponymous typeface can be found on most computers today and is one of the classics in typography.

Emily Hancock, thank you for sharing this quote — it inspired me! Emily owns and runs St Brigid Press in Virginia, USA.

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