Does anyone care about me?

Ego angst of a social admin

Do they know it’s me? Do they even care?

Across the many platforms I admin for the University of Alaska Fairbanks there are more than 15,000 people that have agreed to follow the information I share. Most of them are on Facebook, with Twitter a distant second and then on down the line including Tumblr and Google+ at a few hundred each. I just got a new Spotify follower today, bringing that number to 18. 17, not counting my own following of my work Spotify account.

Last week an admin from Oberlin wrote a Medium about the difficulties of taking a vacation from social media which inspired this posting. As she argues having passion for the job means working all the time. All the time. When I’m checking my personal channels for updates I check the work channels too. You never know when someone is going to have posted a question or a negative comment.Or sometimes it’s just to look to see how many more people have liked a post of which I am particularly proud.

There is a certain ego to being a social media manager. I am sharing the things that I think are important to be shared. And my choices are right, more often than not, judging by the ever-increasing engagement rates.

But do those 15,000 people notice when I don’t share?

Some days I have meetings, consults and workshops for 5 of my office hours. That means catching up on sharing in the home office, or sometimes if my evening is also occupied with activities I don’t post to some lesser-followed platforms at all.

Some days I don’t even post to Facebook.

Poor content calendar. It’s always so disappointed with me the next day.

But did the 11,500 people who currently have the UAF Facebook in their Newsfeed miss my post that day? Do my almost 100 followers on Instagram miss my posts if I don’t share there for a couple days?

I suppose if I just stopped sharing the levels of likers or followers would stagnate and then eventually drop.

I guess the question really is: are users fans of individual pieces of content, the brand behind the content, or the voice of the person providing context for the content.

I think there is a certain feeling for some users that if you go to a school you ‘need’ to belong to the Facebook page for that place. My hope, of course, is that they want to like the page. That they invite the content I share into their world because how I present it is entertaining or informative and that each post makes their world a little better.

I wonder these things, and think about this, but it has no real impact on my work each day. I love sharing things on social media. I am very lucky to have the vast resources of a century-old university to share with the world. The ‘work’ aspects of metrics and meetings are part of any marketing job and for me there’s a joy in seeing how my posts have been engaged with over the past month (that post got 100 likes?) or connecting with my office peers. My supervisors are very supportive and understand the importance of having a person in my position on the team. I am fortunate to have my job.

But I can’t help but wonder if users will miss my touch when someone else takes over.