Why you’re better off serving a smaller segment than chasing the crowd with everyone else.

This week

It’s Sunday morning, {{first_name}}. And here’s your weekly showcase of news likely to impact you, delivered with insight on why it matters and ideas on what to do about it.

👉🏻 Read on to learn…


Why keeping existing clients happy is more important than finding new ones — and how marketing can help.

This week

I know what you’re thinking, {{first_name}}. How is it Sunday again?

Here’s your weekly showcase of news likely to impact you — delivered with insight on why it matters and ideas on…


How and why the CMO role is evolving — in name, in function, and in purpose.

This week

I hope you’re having a great Sunday, {{first_name}}. Here’s your weekly showcase of news likely to impact you — delivered with insight on why it matters and ideas on what to do about it.


Why financial services marketing will always ultimately be about earning and retaining trust.

This week

Here’s your weekly showcase of news likely to impact you — delivered with insight on why it matters and ideas on what to do about it.

👉🏻 Read on to learn why:

We still need banks…

Andrew Carrier

Writes mostly about finance, technology and the media but has occasional watch, car or gadget-related outbursts on @ProdigalGuide

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store