Ultimate product placement tie-in:
When George RR Martin finishes the next Game of Thrones book, it should include a servant girl named Alexa. This way, when the TV show airs, it can have Tyrion say something like “Alexa, when you go to the marketplace, add a book from my list.”
Every Amazon Echo unit in the country hears this and auto-adds the new paperback to people’s carts.
Shut up. It’s brilliant.