Marketing, music, and living the dream.
We always got to rehearsal at 9:00 a.m. Early for a young band that often spent late nights at shows in Nashville’s emerging rock scene. An hour of adding friends on Myspace was mandatory before we picked up our instruments to write songs and rehearse. Soon after that Facebook came along with more opportunity to promote our music. We made enough online fans to hop in a van and tour across America several times, documenting our adventures on social media along the way.
For several years we toured America and Europe. Sometimes there were big tours opening for successful artists, sometimes we played for a bartender. The money wasn’t great though and good record deals were really hard to come by at the time. We got burnt out. The band dissolved and I ended up not having a plan for my future. I could go find another touring gig, but I was tired of the road myself and felt like I needed a break from music. Having quit college (a semester short of a history degree) to play on the road, I didn’t have a lot of job options waiting for me. I ended up in the restaurant business for a bit, and helped build a new landscape company. I never felt satisfied though. I was lacking in the creative side of my life.
Then one day, my friend offered for me to quit my job and do some email marketing work for her software company. I would get to work at home and get back into doing something creative again. I didn’t know much about it but I was determined to at least try it out.
Six months went by and I loved it. I was getting the hang of running a small campaign with the help of a lot of marketing articles. I knew I could do better though. I needed some real direction and guidance to really grasp the marketing concepts.
One day I got an email forwarded to me about the Udacity Digital Marketing Nanodegree. It seemed to have the knowledge I’ve been wanting to learn about my new job handed to me in a three month course! It didn’t take long to decide that this would be a great investment for my developing career path.
Now I’m over a month in. The knowledge I have gained at this point has helped the campaigns I’m running at my job. I am now writing my first blog and about to start a Facebook marketing campaign. I’m excited to see what the future holds as I progress through the program. Hmmm…Maybe it’s time to get the band back together.