I disagree with the premise. Yes, we would prefer to get our morality lessons from other than advertising, but the fact is that we have been getting it in ads for decades and we have embraced it. Chevron has run environmental ads. Dove, especially, has run ads in support of women and girls that are very much like the Gillette ad, and we have embraced…
Oh please. Ads exist to create an emotional response in connection with a brand. Humor, compassion, horniness, sadness, patriotism, etc.
What some men didn’t like about this is that they were the target for once. BOO FREAKING HOO. Do you even realize how many brands have been guilt-tripping moms over the years? Manipulating…
Really? That’s odd because not many men have any trouble with brands marketing their products based on how sexy and alluring the use of that product will make the man. They don’t get all bent out of shape when that company manipulates their basic desires to the detriment of women who are seen as merely the prize to be won for shaving his face.
Wait a minute.
Woman are endlessly lectured by corporations. We’re told what to wear, what to look like, how to act at work and at home. We’re told what parts of our bodies don’t belong to us. And how ashamed we should be about not fitting into the mold-of-the-day.
The reason men didn’t like the ad is men aren’t used to being told what to do. It’s not that “people” don’t like to be lectured. Women are constantly being lectured and condescended to in advertising. Constantly. You’re just not used to it being done to *you*.
Advertising is not the realm of moral instruction. When you deliver a moral message that you want to have a lasting impact, there is literally no worse way to undermine that message than by sticking a corporate logo on the end of it. It comes across as instinctively shallow, opportunistic and self-serving.
They got people, even you, talking about Gillette, one of the most boring companies nowadays.
There is a clear winner in the bullying is bad versus bullying is good argument.
Women shave, too.
I personally really like the ad. I see it as making a statement of where they stand rather than trying to teach some moralistic lesson. I expected some people to be annoyed but the extreme reaction by many surprised me. (Although in retrospect I shouldn’t be surprised by the twitterverse.) Many are calling them out on the price difference between…