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Andrew Essex
Andrew Essex

1.7K Followers

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Feb 4, 2019

Deflated

How advertisers blew the Super Bowl — The Rams failed to score a single touchdown in Super Bowl LIII. They’ll live to play another day. Imagine being one of 20 massive brands that, under the scrutiny of some 98 million eyeballs, flushed away $5 million each for 30 seconds of unmemorable advertising. Forget about blown calls. …

Super Bowl

4 min read

How Advertisers Blew the Super Bowl
How Advertisers Blew the Super Bowl
Super Bowl

4 min read


Jan 15, 2019

Future Suck

Navigating the high-tech dystopia of CES — Most folks go to Las Vegas to gamble. Others go to party, get married, or see Cher. I visited Vegas last week to check out a fully functional A.I.-enabled laundry folding machine. I speak, of course, of the FoldiMate — a real thing, Ms. Kondo — perhaps the most compassionate…

CES2016

5 min read

Navigating the High-Tech Dystopia of CES
Navigating the High-Tech Dystopia of CES
CES2016

5 min read


Published in

OneZero

·Nov 20, 2018

Amazon’s Merciless Assault on Brands

Companies spent billions crafting powerful stories around their consumer products. Then came Alexa. — Around this time last year, just as most of us were tucking into Thanksgiving turkey, the sleepy world of consumer packaged goods was stunned by the news of Procter & Gamble’s $100 million cash acquisition of Native, a venture-backed natural deodorant company based in San Francisco. …

Startup

5 min read

Amazon’s Merciless Assault on Brands
Amazon’s Merciless Assault on Brands
Startup

5 min read

Andrew Essex

Andrew Essex

1.7K Followers

ceo Plan A/former ceo droga5/tribeca enterprises

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