So, about our name…
Paul McDonald

IT IS NOT ABOUT YOUR NAME MY GUY. Are you really that thick? “It” (the issue, why everyone hates your business) is not about the name… it is about your entire business! You’re also backtracking, hard. In this piece, you wrote for yourself, you say, “Are we trying to put corner stores out of business? Definitely not. Challenging the urban corner store is not and has never been our goal.” You then say, “We want to bring commerce to places where commerce currently doesn’t exist.”

Meanwhile, the original Fast Company piece quoted you directly as saying, “Eventually, centralized shopping locations won’t be necessary, because there will be 100,000 Bodegas spread out, with one always 100 feet away from you.”

You plainly said your business, Bodega[s] (yes, capital B) will make sure centralized shopping “won’t be necessary.”

You are backtracking, my guy. You’re sounding like a person I don’t want to vote for, dude.

Man… Do you really think we are all that stupid? Titling this piece with some snide sounding shit like “So, about our name…” is SO misguided. We should expect that from you at this point, shouldn’t we?

This is bad reputation management.

Good reputation management would involve you delivering a sincere apology coupled with a promise to shut your business down. Put your tail between your legs, vanish for a bit, and come up with a new less foul and devilish idea.

Next time you write some crappy millennial “thinkpiece” with a piss-poor snarky blog title, just reread it for yourself and trash it. Don’t publish it.

And for the record: I’m the guy who sent your business the email titled, “Please Shut Your Business Down.”

I’m officially retracting the “please.” I am telling you: Shut your business down.

I encourage everyone else to email this business and let them know directly how you feel:

Shut your business down.

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