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About

At Density, we work with some of the most experienced professionals in real estate, human resources, workplace, security, and safety. Collectively, our customers manage over a billion sqft of space (35 sq miles).

Right now, they are laying plans to bring 82 million U.S. employees back to work. They always have great ideas. So, instead of publishing our own opinions on COVID, we thought we’d share the ideas experts are discussing.

Over the next few weeks, we’re interviewing and publishing these discussions anonymously. …


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Photo: Alex Plavevski/Shutterstock

Airlines are getting crushed by coronavirus. We reviewed Density’s airport visitation data over the last month.

Density’s anonymous people counting sensors are installed in nearly every major airport in the United States — We work with airport retailers, facilities teams, and a number of different airlines to anonymously count foot traffic.

We wanted to see how visitation data compared the headlines apparent impact of COVID-19 on the travel industry.

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The drop in visitation week over week is staggering — At one space, inside a major airport, Density counted 16,482 visitors. …


This is a recent email sent to all Density customers —

Amidst the coronavirus outbreak, we took a look at Density’s system-wide occupancy data. There has been a precipitous drop in the number of people going into some offices.

Many of our customers have either implemented or are considering sweeping WFH policies. They believe a substantive decrease in attendance will reduce employee’s relative risk of exposure.

It will come as no surprise that Tech is a leading adopter. Some recent Density stats below:

Tech (Heavy engineering culture)
Common areas like the cafe dropped 66% week over week. …


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Measuring how people use their workplace has long been limited to anecdotal observation. It has been the purview of architects, consultants, strategists, and designers spending their time counting humans, watching how they use a room, and manually recording what they see.

Expert analysis is not going anywhere. However, the laborious task of measurement and data entry is being replaced with advancements in anonymous sensing technology.

These systems have begun unlocking entirely new possibilities in building design and management. They are giving experts the tools and data to change the world in which we work.

Conclusions are more accurate, more nuanced, and more useful because the data is more accurate, more nuanced, and more useful. …


After five years and dozens of drafts about what we care about, what we value, and attempts at articulating what the most successful people at Density do or embody, we’ve boiled it down to the following:

Be humble, seek feedback, and always solve the fundamental problem.

These three ideas are what you will find when you work at Density; they’re also what we aspire to. We believe the statement is a mindset, a way of operating, and something that can be functionally applied.

Be humble

Humility has helped us build a logical, socratic culture. It’s encouraged us to be self-aware. …


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Density’s San Francisco Office

To our future Head of Partnerships & Channel Sales,

At Density, we build one of the most advanced people sensing systems in the world. The product and infrastructure is nuanced and one-of-a-kind. Building this product for scale has been an exercise in patience, creativity, remarkable engineering, laser physics, global logistics, and grit. The team is thoughtful, driven, and world-class.

Why Partnerships & Channel is an important role

Our product is being deployed globally by some of the largest companies in the world. For example, we work with a technology company that uses Density to eliminate unauthorized access and tailgating; a hotel that measures their lounges in real-time so they can dynamically staff the area when usage spikes, a leading telecom proactively looking to better design tens of millions of square feet of their office space. …


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San Francisco Office

# About Density

Density’s statement of purpose is to design and distribute the fundamental systems that make people count.

# Our Story

In 2014, we just wanted to know how busy our favorite coffee shop was. At the time, the founders were running a bootstrapped software agency.

The place was Cafe Kubal. It was (and still is) an excellent coffee roaster based in Syracuse, NY. Syracuse is in a beautiful part of the United States but during the winter months it is besieged by snow. As grumpy coffee enthusiasts, we got tired of walking through 0° temperatures only to find a 15-minute line at Kubal. …


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I’m CEO of Density, a platform for how people use space.

Counting 7,685 human entrances can be offset by just 1 forgotten door. Below explains how.

In the natural course of deploying our platform and sensors, we’ve come across some interesting data.

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Density depth processing unit

Below is what happens to occupancy data when you don’t have full coverage.

“Full coverage” means units deployed on each point of entry to a space.

For instance, this large conference room has two doors that are both covered:

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The same large conference room with only one door covered by our sensors:

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Spaces in buildings often have many entrances. To accurately measure the performance of a building, floor, cafeteria, large open area, etc, devices are typically deployed on every point of entry. …

About

Andrew Farah

Building @densityio.

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