Andrew Ford – Medium

Andrew Ford

Andrew Ford

Social-impact & tech-for-good in Africa in 2019.

The Africa tech scene is blossoming and gaining significant momentum, with tech hubs being established across a number of countries and…

Dec 11, 2019

Social-impact & tech-for-good in Africa in 2019.

Dec 11, 2019

Andrew Ford

Five Ways to improve your Brand’s Wellbeing

Your brand is the heart and soul of your organisation. It needs not just to represent your business visually but must create interest…

Oct 1, 2018

Oct 1, 2018

Andrew Ford

Consumer cognitive & emotional needs, and stimulating them for brand success

Consumer behaviour is rapidly changing, and re-shaping every industry. It is pushing businesses to use insight and technology in new ways…

Oct 1, 2018

Oct 1, 2018

Andrew Ford

6 ways to achieve successful B2B marketing campaigns

For a modern B2B marketer driving more and new acquisition pipeline is a challenge, right!? Yes it is, however there are six campaign…

Oct 1, 2018

6 ways to achieve successful B2B marketing campaigns

Oct 1, 2018

Andrew Ford

The next decade of consumer communications

Every business quickly learns the value of the conversations they have with their customers. They aren’t only the lifeblood of any…

Oct 1, 2018

Oct 1, 2018

Andrew Ford

Welcome to Customer-Gigging!

As a Customer I want to be listened to, so that when I engage a brand and pay for a service or product, and sign up for an experience, it’s…

Oct 1, 2018

Oct 1, 2018

Andrew Ford

How to complement AI at work? Get more human and social with customers!

Artificial Intelligence is the current strong phase of technology innovation around the world, with a great deal of momentum in startups…

Oct 1, 2018

How to complement AI at work? Get more human and social with customers!

Oct 1, 2018

Andrew Ford

FIVE REASONS MARKETERS MUST EMBRACE CONTEXTUAL MARKETING

Contextual marketing is one of the most disruptive forces to explode into the marketing discipline since the mantra of all marketers —…

Oct 1, 2018

FIVE REASONS MARKETERS MUST EMBRACE CONTEXTUAL MARKETING

Oct 1, 2018

Andrew Ford

2018 AND THE ‘CUSTOMER TRUST ECONOMY’: BUILDING BLOCKCHAIN IN TO YOUR BUSINESS STRATEGY

A customer’s relationship with a brand is borne from the sum of the breadth of the rational and emotional touches as they wind their way…

Oct 1, 2018

Oct 1, 2018

Andrew Ford

ILMC30 — Aliens, Ticketing, Blockchain and an excellent live-music event!

The 30th anniversary of the International Live Music Conference (ILMC) saw a vibrant and stimulating three day conference at Royal Garden…

Mar 12, 2018

ILMC30 — Aliens, Ticketing, Blockchain and an excellent live-music event!

Mar 12, 2018

Andrew Ford

Andrew Ford

Passionate for global tech and better world - Social impact, clean energy, economic empowerment, diversity. Gym, cycling, rugby, travel, French wine. CMO

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