Andrew HerculesThe one question that forces you to really understand your service or platformMy all-time favourite interview question has become my go-to question to ensure teams I work with really understand their product or…Dec 11, 2018Dec 11, 2018
Andrew HerculesDebunking five common UX myths that I hear most oftenEarlier this year, I conducted a workshop on how bioinformatics core facility managers could get started with user experience (UX). Since…Oct 28, 2018Oct 28, 2018
Andrew HerculesWhy redesigning internal systems and services can improve customer serviceRather than introduce a new service touch point or customer platform, it may be more beneficial to optimise existing systems first.Aug 19, 2018Aug 19, 2018
Andrew HerculesThe danger of the “digital native” mythBack in August 2017, Paul Kirschnerab and Pedro De Bruyckerec wrote a fascinating article that is a must-read for any UX professional…Jun 5, 2018Jun 5, 2018
Andrew HerculesWhy I avoid demographic details in my personasWhen I first started engaging with UX about seven years ago, I often built personas that had lengthy biographies and were full of…May 12, 2018May 12, 2018