Andrew HyncikGot Boring Marketing? Stop Trying to Please Everybody & Stand for Something.Are commercial success and controversy mutually exclusive? If you go by P.T. Barnum’s (attributed) quote “There is no such thing as bad…Feb 9, 2017Feb 9, 2017
Andrew HyncikThe Quest for Perfection is Slowly Killing Your BusinessLooking back on my 20+ years marketing career, I am amazed at how much time and energy was spent on perfecting designs, brochures…Jan 26, 2017Jan 26, 2017
Andrew HyncikinChatbots LifeThe Golden Age of Mobile Apps is Ending. Now What?Somewhere between 2016 & 2017 we will likely hit “Peak App,” almost exactly 10 years since Apple introduced its first iPhone. It’s been an…Jan 18, 2017Jan 18, 2017
Andrew HyncikTired of Meetings Going Nowhere? Give This a Try.Picture this scene: A group of managers has been in a meeting for over 90 minutes. The discussion has been going around and around on a…Jan 11, 2017Jan 11, 2017
Andrew HyncikYou Call Yourself a Digital Marketer?Lately, it seems that no marketing job description or resume is complete without at least one reference to Digital Marketing. Digital…Jan 4, 2017Jan 4, 2017
Andrew HyncikinChatbots LifeWhat is Conversational Marketing & Why Is It a Big Deal?Marketing is once again about to enter a new era. The writing is on the walls and the wheels are already in motion for the next big shift…Dec 27, 2016Dec 27, 2016
Andrew HyncikThe 3 Things Big Medtech Should Fear the MostMany Medtech firms have successfully relied for growth on competitive advantages such as large distribution networks, brand recognition…Dec 14, 2016Dec 14, 2016
Andrew Hyncik7 Reasons Why Chatbots Will FailAre chatbots “inevitable” and is their proliferation something we can take for granted? It’s easy to get carried away and to think that…Dec 7, 2016Dec 7, 2016
Andrew HyncikinDAYONE — A new perspective.Can Chatbots Help Revive Ailing Health Apps?Today, there are an estimated 160,000+ health apps available for smart phones. Very few have really made it into the mainstream and even…Nov 30, 2016Nov 30, 2016
Andrew HyncikinChatbots LifeChatbots Will Make Healthcare More Patient CentricModern healthcare is riddled with challenges and stories of the system failing patients. That’s hardly news. What may be surprising…Nov 23, 2016Nov 23, 2016