13 Things to Write About

…how to get inspired to write

I’ve been asked recently by a handful of people, how do you come up with what to write about. A few observations then a list…

Writing daily isn’t really the problem, the block only comes because we know it’s going to be see by others. So you can write every day, if you start publishing too you’ll start to have more to write about than you can really

  1. What at do you know that if you explained in a compelling way would help you win someone over or gain you the respect of people you want to be respected by?
  2. What questions have people asked you in the last 2 weeks?
  3. What questions do people always have that you have a good answer for?
  4. Try creativewritingprompts.com
  5. React to something — what conversations are you having in real life right now
  6. Write an “open letter” because that’s a thing we’re doing now
  7. Answer the Peter Thiel question — what’s something you believe that’s opposite of what most people think, and right.
  8. Write about what you notice — this is what Seth Godin does, he says he’s a “professional noticer”
  9. Write whatever comes to mind with permission not to publish, if you write long enough you’ll come up with something you must share
  10. Write about why we should or should not vote for a specific political candidate… you’ll get traction but I’m not certain you’ll love the audience
  11. Have a format — all shows and publications kind of do this. You might have a Q&A post, then a “this week on my main topic post” etc.
  12. Make lists — people love them and they are a great creative constraint.

#13 the best one

Write things that will change people’s beliefs. Write the thing that if people or a specific audience really held that belief they could then do X, Y, Z.

Educational marketing is merely a reverse engineering of what you want someone to do, and then “installing the beliefs” the must have to make that action inevitable.

If you want me to go deeper on that, let me know below.

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