Contiki Travels with No Regrets
Contiki is an adventure company. They have mastered what it means to live young, wild and free. Archrival partnered with Contiki for their 2017 global campaign to create a campaign connecting young people to the spirit of traveling with no regrets that utilized social influencers they admire most.
We were enamored with the thought of a week or two weeks or a month where one was forced to confront their comfort zone on a daily basis. So that’s exactly what we created. We pitted globally relevant influencers against one another in competitions to expand their comfort zones. Every moment was documented and shared with an on-trend, fast-paced daily video.
We gave the influencers a simple charge: Expand your comfort zone every minute of everyday.
But, who won? How do you quantify a comfort zone? We built an interface to allow the social crowd to participate in each day’s videos. The entire mobile video experience was built around expanding comfort zones and every onlooker was called to be a judge. Fans gave influencers points by rating how far each influencer expanded their comfort zone.
The result was a content-based global campaign with fantastic prolonged engagement. Fans actively participated in content directly answering Contiki’s brand promise: “Travel with no regrets.”
Case study appropriated from Archrival.com
Campaign: No Regrets; 2017 Global
Assets: Mobile Video Experience, Digital and social assets
Role: Creative direction; interface design direction. Design with Will Buller