Why Product Thinking is the next big thing in UX Design
Nikkel Blaase

I agree that “Product Thinking” is critical to User Experience but aren’t these ideas already a crucial part of user centered design thinking? If you are a UX designer and you are not “building the right features for the right people” you are not a user experience designer you are simply an experience designer. If you are not solving a problem (big or small) for a user why are you creating anything at all?