Editor-in-chief of http://t.co/bPvUrvv9Hk. UX consultant for clients big and small. Thinking about the intersection of the web, technology, & culture.
The most important thing to understand about Poetics is that they do not exist until an end user (customer, player, audience) interacts with them. The maker may have an intention, but it is unknowable until the work is made public.
Not everyone communicates the way you do. Learn how to speak the language of the exasperated product manager, the micromanaging project manager, the CEO who doesn’t understand why they hired a designer. Design is communication. Learn to communicate.