So, you’ve heard this phrase marketing automation being bandied about and you’re wondering if it’s something that could help your business. Maybe you’ve been tasked with finding out more marketing automation.
One of the big questions that will be at the top of your list is: how much does marketing automation cost? Is it affordable for me and my business? If I recommend it to ‘them upstairs’, is there a chance that we’ll get stung with unexpected costs and I’ll get it in the ear…or worse?
By the time you’ve finished reading this article, you’ll have a clearer idea of the factors that influence the costs you’ll be paying, the costs of some of the most popular systems you should consider using and the next steps you can take. …