Media Literacy, or Critical Media Literacy as it’s sometimes called, is a part of the media studies world which tends to focus on critical evaluation of the content of various media, mainly communications technologies.

Google search results yield the following:

“A commonly cited definition of “media literacy” was created at…

The McLuhan Institute’s ‘Winnipigeon’ x Sputnik by Duane King

Text of a speech delivered on the occasion of the opening of the
Media Art Centre for Research and Methodology: Moscow,
Director Natalia Fuchs

November 17 2020

©Andrew McLuhan 2020.

Our Cause Is Effect: Practical McLuhan

“Perhaps the largest conceivable revolution in information occurred on October 17, 1957, when Sputnik…

Two tetrads and seven pages of notes on the effects of COVID-19, March 11 2020.

This means war.

COVID-19 is, in effect, World War III (or later) in terms of the level of innovation we’re seeing. Almost every aspect of society is faced with significant challenges, forced to adjust, to adapt.

We are in a period of change equal to the introduction of smartphones and…

Paperback editions of ‘Understanding Media: The Extensions of Man.’ (photo: Andrew McLuhan)

Some excerpts from and comments on Marshall McLuhan’s introduction to the second edition of ‘Understanding Media: The Extensions of Man’ (1966) with some information about The McLuhan Institute (TMI). Reposted (revised) from TMI FB

Something you may not know about, and I only discovered very recently, is that for the…

The Relation of Rachel Carson to Marshall McLuhan

There is no difference between environmental science and media study.

Environmental science is an interdisciplinary academic field that integrates physical, biological and information sciences (including ecology, biology, physics, chemistry, zoology, mineralogy, oceanology, limnology, soil science, geology, atmospheric science, and geodesy) to the study of the environment, and the solution of…

Andrew McLuhan

Writer, maker, thinker, dreamer.

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